The Business of Changing The World, by Marc Benioff, Chairman and CEO of salesforce.com and Carlye Adler, demonstrates the profound interdependency between businesses and the communities in which they operate. It reveals how every company can incorporate philanthropy into its business model and make a difference in the community. Believing that all businesses can and should help to make the world a better place, Benioff gathered together twenty outstanding business leaders to discuss how their companies and organizations have implemented an integrated approach to philanthropy. They each provide detailed strategies on how to successfully take the core resources of a company (people, product, and equity) and put them to work in the community.

“How companies can make the world a better place while enhancing their own corporate culture: When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional CEOs, share their untold stories of how their companies are making a real difference— and how any other company can do the same. Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.”