A visionary approach to corporate philanthropy is revolutionizing the way companies do business and empower social change
The Business of Changing The World, by Marc Benioff, Chairman and CEO of salesforce.com and Carlye Adler, demonstrates the profound interdependency between businesses and the communities in which they operate. It reveals how every company can incorporate philanthropy into its business model and make a difference in the community. Believing that all businesses can and should help to make the world a better place, Benioff gathered together twenty outstanding business leaders to discuss how their companies and organizations have implemented an integrated approach to philanthropy. They each provide detailed strategies on how to successfully take the core resources of a company (people, product, and equity) and put them to work in the community.